
THEBAN GANESH
PODCAST MEDIA KIT
PRESENTING THE THEBAN GANESH PODCAST MEDIA KIT
Welcome to the Theban Ganesh Media Kit, a look into the visionary builder behind Reputable Health. From immigrant roots to product leadership at BlackBerry, Theban’s path is shaped by one core belief: better systems create better outcomes. He scaled BlackBerry Messenger to 150 million users, launched three startups, and led teams across mobile, voice tech, and digital health. But it was chronic pain that changed everything.
Working with patients, Theban saw the cracks in the system up close. Clinical research was too slow, too expensive, and too disconnected from the people it was meant to serve. He built Reputable to change that. A platform not for pharma timelines, but for modern health brands moving fast.
Driven by Theban’s commitment to transparency, automation, and access, Reputable is redefining how evidence gets built, trusted, and shared. This is more than a business. It is Theban’s mission to give health innovators the infrastructure they need to earn belief in a world that demands proof.
Reputable isn’t just a research platform. It’s Theban’s bold answer to the question: what if trust could scale?
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GET TO KNOW THE MAN BEHIND THE JOURNEY
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Theban Ganesh is reshaping modern health research with Reputable Health, drawing on his background in computer science and two decades of building scalable systems. As the former lead product manager at BlackBerry Messenger, Theban understands how technology can shape human behavior at scale. After launching startups in mobile, voice, and digital health, he turned his focus to a clinical research model that was failing the very brands and people it was meant to serve.
Reputable was built to bridge that gap. The platform transforms wearable and biomarker data into fast, credible, and compliance-ready evidence. With automated study design, real-time dashboards, and AI-powered operations, Reputable empowers supplement brands, biotech startups, and ingredient suppliers to validate their products quickly and convincingly. It delivers speed without compromising scientific rigor.
Theban’s journey from global consumer tech to modern research infrastructure reflects his belief in systems that scale trust. Under his leadership, Reputable has become a turnkey solution for health innovators who need to prove claims, meet regulatory demands, and earn consumer confidence. The platform integrates data from wearables and validated tools, delivering insights that support both product credibility and growth.
Reputable solves challenges in speed, cost, transparency, and scale. Theban’s vision is to make science more accessible, credibility more achievable, and trust something brands can deliver with confidence.
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Theban Ganesh’s journey didn’t begin in a boardroom. It began in a hospital bed.
In his early 20s, while studying computer science at the University of Waterloo, Theban was diagnosed with Guillain-Barré syndrome, a rare autoimmune disease that left him nearly paralyzed. A former athlete and rising technologist, he suddenly found himself relearning how to walk, and navigating a healthcare system with no answers and no roadmap.
Doctors told him this was his new normal. He refused to accept that.
What followed was a decade-long, deeply personal pursuit of recovery. Theban became his own experiment. He tested supplements, tracked biometrics, studied clinical research, and lived inside a question that millions are now asking: What actually works?
That question became the foundation for Reputable Health.
Before Reputable, Theban built and exited three startups, including My Pain Sensei, a chronic pain platform acquired by a genomics firm. He also helped scale BlackBerry Messenger to more than 60 million users as its first product manager. In each venture, he solved real problems with scalable systems. But this time, he wasn’t just building software. He was rebuilding trust.
Today, Reputable Health is a research platform designed for the real world. It helps supplement brands, biotech startups, and ingredient companies generate credible, regulator-aligned evidence using wearable data, AI automation, and participant-first study design. Behind the platform is a mission rooted in lived experience: to ensure no one else has to guess their way back to health.
For Theban, this isn’t just a company. It’s the system he once needed. And now, he’s building it for everyone.
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To make it radically easier to prove what works in health.
Reputable Health exists to solve a core challenge: traditional clinical research is too slow, too costly, and not built for the needs of modern wellness brands. The platform delivers fast, credible, real-world studies that match the speed and scale of today’s most innovative health products.
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Reputable Health is rewriting the rules of clinical research. Founded by product veteran Theban Ganesh and physician-researcher Dr. Kyle Bergquist, Reputable was born out of frustration with a system built for pharmaceuticals, not for modern wellness. Traditional trials are slow, expensive, and out of sync with how real people live. For the brands creating supplements, bioactives, and breakthrough ingredients, that model blocks innovation.
Reputable offers a new path. The platform runs fast, regulator-aligned studies using wearable tech, biomarker analysis, and participant-first design. Every protocol is automated, every insight grounded in real-world data. What used to take years can now be done in weeks, without sacrificing scientific rigor.
This is not research for the ivory tower. It is research for the field. For the companies building the future of health, and for the consumers who deserve to know what works.
Reputable began as an experiment in self-quantification. It has become a research engine for the next generation of wellness, biotech, and functional health. Whether validating a sleep supplement or proving the impact of a longevity compound, Reputable helps brands earn trust at scale.
The platform powers studies from end to end, blending intelligent automation with human experience. The result is faster trials, higher compliance, and insights that move markets. Leading companies partner with Reputable not just to collect data, but to shape their science, their story, and their strategy.
Reputable is not a CRO. It is an infrastructure for credibility. And in a world where trust is earned, not assumed, that changes everything.

20,000+ biometric data points collected per participant per day
12M+ total data points in a single 90-day trial
93% of participants reported improved outcomes in our most recent sleep study
6.8% HRV boost and 51% sleep performance gain validated in just 3 months
85% adherence rate—2x higher than industry norms
FDA/FTC-aligned protocols, built to support both scientific credibility and marketing claims
AI-powered study designer deploys trials in days, not months
$1M+ in savings vs. traditional RCTs by combining automation, wearables, and adaptive trial designs
All studies are designed to meet strict regulatory and security compliance guidelines
PUBLIC BUSINESS STATS

PRODUCT INFORMATION
Always-On, Wearable-First Data Reputable captures over 20,000 daily data points per participant using wearable devices, validated surveys, and optional biomarker sampling. Metrics span sleep quality, recovery, stress, activity, cognition, HRV, and more — all passively tracked in real-world conditions for high compliance and richer insights.
AI-Generated Study Design Reputable’s study designer uses AI to build IRB-ready protocols in minutes, tailoring endpoints, timeframes, and measures to each product’s claims. Standardized templates ensure every study aligns with FDA and FTC guidelines.
Automated Operations and Compliance Recruitment, onboarding, daily check-ins, and compliance tracking run on an automated engine. Built-in encryption, data de-identification, and secure cloud storage keep studies aligned with HIPAA and GCP. Real-time dashboards monitor adherence and data quality with minimal manual oversight.
Live Dashboards and Actionable Results Study progress is visible from day one through a live, interactive dashboard. Brands can adjust in-flight if needed. Final deliverables include regulatory-compliant substantiation files, clear claims risk scores, and ready-to-use marketing insights.
Flexible, Real-World Evidence Studies Reputable supports single-arm pilots, parallel group designs, and diverse study durations — from 4-week feasibility pilots to multi-month RWE trials. Studies can include wearable-only data, survey data, or hybrid designs with blood, saliva, or microbiome sampling.
Marketing-Ready, Defensible Proof Outputs are structured for both regulatory defense and commercial storytelling. Data visualizations, benchmarks, and summaries help brands communicate results clearly — in investor decks, packaging claims, or B2B sales materials.
Secure, Participant-First Experience Mobile-first study tools, easy reminders, and passive tracking make participation simple and keep completion rates high. Secure back-end workflows handle data privacy and compliance from recruitment through reporting.

PLATFORM & DATA BENEFITS
Reputable Health captures over 20,000 daily data points per participant in real time, translating wearable signals into credible, marketing-ready evidence that brands can trust.
360° View: Real-world data captured passively — like running multiple studies at once.
Personalized Trends: Trends and correlations help brands identify what works and refine claims faster.
Continuous Confidence: Daily, real-time streams deliver early outcome signals, higher engagement, and more credible results.
Sleep & Recovery
• Sleep Duration
• Time in Bed
• Sleep Quality
• Sleep Stages (Light, Deep, REM)
• Wake Episodes
• Resting Heart Rate (RHR)
• Heart Rate Variability (HRV)
• Respiratory Rate
• Stress Levels & Resilience
• Body Temperature
Activity & Movement
• Daily Steps
• Distance Traveled
• Workout Detection & Intensity
• Calories Active
• Calories Basal
• Distance
• Stress Level
Health & Readiness
• Blood Oxygen Levels
• Overall Readiness
• Recovery Quality
• Menstrual Cycle Tracking
Surveys
• Validated Research Surveys
• Customized Product Surveys
• Product Feedback
• Daily Health Habit Tracking
MEDIA COVERAGE

CONTACT INFORMATION
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LinkedIn - @reputable-health
Instagram - @reputablehealth
Facebook - @ReputableDAO
YouTube - @ReputableHealth
X - @ReputableDAO