Reputable logo with a geometric icon and the word 'REPUTABLE' in green text.

THEBAN GANESH

PODCAST MEDIA KIT

PRESENTING THE THEBAN GANESH PODCAST MEDIA KIT

Welcome to the Theban Ganesh Media Kit, a look into the visionary builder behind Reputable Health. From immigrant roots to product leadership at BlackBerry, Theban’s path is shaped by one core belief: better systems create better outcomes. He scaled BlackBerry Messenger to 150 million users, launched three startups, and led teams across mobile, voice tech, and digital health. But it was chronic pain that changed everything.

Working with patients, Theban saw the cracks in the system up close. Clinical research was too slow, too expensive, and too disconnected from the people it was meant to serve. He built Reputable to change that. A platform not for pharma timelines, but for modern health brands moving fast.

Driven by Theban’s commitment to transparency, automation, and access, Reputable is redefining how evidence gets built, trusted, and shared. This is more than a business. It is Theban’s mission to give health innovators the infrastructure they need to earn belief in a world that demands proof.

Reputable isn’t just a research platform. It’s Theban’s bold answer to the question: what if trust could scale?

Prefer a more comprehensive PDF version?

Download it here

GET TO KNOW THE MAN BEHIND THE JOURNEY

A man with a bun hairstyle and beard writing on a whiteboard covered with sticky notes and charts, with a city skyline and sunset in the background.

OFFICIAL VIDEO

  • 20,000+ biometric data points collected per participant per day

  • 12M+ total data points in a single 90-day trial

  • 93% of participants reported improved outcomes in our most recent sleep study

  • 6.8% HRV boost and 51% sleep performance gain validated in just 3 months

  • 85% adherence rate—2x higher than industry norms

  • FDA/FTC-aligned protocols, built to support both scientific credibility and marketing claims

  • AI-powered study designer deploys trials in days, not months

  • $1M+ in savings vs. traditional RCTs by combining automation, wearables, and adaptive trial designs

  • All studies are designed to meet strict regulatory and security compliance guidelines

PUBLIC BUSINESS STATS

Logos of the U.S. Food and Drug Administration (FDA), Federal Drug Administration (FDA), and U.S. Department of Health and Human Services (HHS)}
A neon green geometric cube with black triangular cutouts on a black background.

DOWNLOADABLE MEDIA ASSET

Close-up portrait of a smiling man with short hair and a beard, wearing a dark blazer and white shirt, against a gray background.
Young woman with curly hair looking at her smartwatch outdoors in front of a modern glass building.
Reputable logo featuring a stylized shield emblem and the word 'REPUTABLE' in bold black letters.
Reputable logo featuring a geometric shield icon and the word 'REPUTABLE' in bold, green letters.

PRODUCT INFORMATION

Always-On, Wearable-First Data Reputable captures over 20,000 daily data points per participant using wearable devices, validated surveys, and optional biomarker sampling. Metrics span sleep quality, recovery, stress, activity, cognition, HRV, and more — all passively tracked in real-world conditions for high compliance and richer insights.

AI-Generated Study Design Reputable’s study designer uses AI to build IRB-ready protocols in minutes, tailoring endpoints, timeframes, and measures to each product’s claims. Standardized templates ensure every study aligns with FDA and FTC guidelines.

Automated Operations and Compliance Recruitment, onboarding, daily check-ins, and compliance tracking run on an automated engine. Built-in encryption, data de-identification, and secure cloud storage keep studies aligned with HIPAA and GCP. Real-time dashboards monitor adherence and data quality with minimal manual oversight.

Live Dashboards and Actionable Results Study progress is visible from day one through a live, interactive dashboard. Brands can adjust in-flight if needed. Final deliverables include regulatory-compliant substantiation files, clear claims risk scores, and ready-to-use marketing insights.

Flexible, Real-World Evidence Studies Reputable supports single-arm pilots, parallel group designs, and diverse study durations — from 4-week feasibility pilots to multi-month RWE trials. Studies can include wearable-only data, survey data, or hybrid designs with blood, saliva, or microbiome sampling.

Marketing-Ready, Defensible Proof Outputs are structured for both regulatory defense and commercial storytelling. Data visualizations, benchmarks, and summaries help brands communicate results clearly — in investor decks, packaging claims, or B2B sales materials.

Secure, Participant-First Experience Mobile-first study tools, easy reminders, and passive tracking make participation simple and keep completion rates high. Secure back-end workflows handle data privacy and compliance from recruitment through reporting.

CASE STUDIES AND WHITE PAPERS

An elderly woman with blonde hair, wearing a striped pink and white shirt and a pink cap, drinking water from a bottle during a tennis match on a sunny day, with two other women holding tennis rackets in the background.
The cover page of The Light Pilot Study Final Report featuring an image of a glowing light on a wooden surface.
Cover page of a report titled 'The Q-Energy Study Final Report' with an executive summary section, a photo of a woman raising her arms at sunset, and key findings related to biomarker data, women's health survey, quality of life, and further research.
Cover page of a pilot study final report with an executive summary, key findings, and a photo of an alarm clock.
A person pouring pills from a green pill bottle into their hand.
Excerpt of a research paper titled 'Personalizing the Research Journey in Health Studies: A Strategic Approach to Product Validation' by Mackenzie De Jesus, discussing health research, personalized healthcare, and study pathways like randomized controlled trials.
Title page of a document discussing the evolution of health research, innovation, and scientific evidence, authored by Mackenzie De Jesus.
Title page of research paper titled 'The Need for More Research in Women's Health — Bridging the Gaps in Clinical Understanding and Improving Health-Based Outcomes' by Mackenzie De Jesus, D.H.Sc., M.S., with introductory paragraph explaining historical and ongoing research challenges in women's health.

PLATFORM & DATA BENEFITS

Reputable Health captures over 20,000 daily data points per participant in real time, translating wearable signals into credible, marketing-ready evidence that brands can trust.

360° View: Real-world data captured passively — like running multiple studies at once.

Personalized Trends: Trends and correlations help brands identify what works and refine claims faster.

Continuous Confidence: Daily, real-time streams deliver early outcome signals, higher engagement, and more credible results.

Sleep & Recovery

• Sleep Duration

• Time in Bed

• Sleep Quality

• Sleep Stages (Light, Deep, REM)

• Wake Episodes

• Resting Heart Rate (RHR)

• Heart Rate Variability (HRV)

• Respiratory Rate

• Stress Levels & Resilience

• Body Temperature

Activity & Movement

• Daily Steps

• Distance Traveled

• Workout Detection & Intensity

• Calories Active

• Calories Basal

• Distance

• Stress Level

Health & Readiness

• Blood Oxygen Levels

• Overall Readiness

• Recovery Quality

• Menstrual Cycle Tracking

Surveys

• Validated Research Surveys

• Customized Product Surveys

• Product Feedback

• Daily Health Habit Tracking

MEDIA COVERAGE

CONTACT INFORMATION