STEVEN WEBSTER

MEDIA KIT

Introducing the Steven Webster Media Kit, an illuminating portrait of a visionary at the intersection of health, fitness, and technology. From becoming the UK's youngest junior Ju Jitsu black belt to leading a university karate club to unprecedented success, his journey reflects a deep commitment to excellence. The genesis of ASENSEI, fueled by Steven's innovation and experience, showcases a groundbreaking approach to fitness technology. This trajectory illustrates not just a technological evolution, but a personal mission to empower individuals and coaches globally, underscoring the transformative potential of blending human expertise with digital innovation.

Presenting the Ultimate Steven Webster Media Kit

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Get to Know the Man Behind the Journey

  • Steven Webster is making waves in the fitness and coaching industry with ASENSEI, drawing on his extensive expertise in technology and innovative coaching techniques. His journey has been one of remarkable transformation, leading the charge in reshaping how coaching is delivered. ASENSEI embodies this vision, utilizing motion capture, coaching intelligence, and movement recognition to make elite coaching accessible to a wider audience, challenging traditional coaching paradigms.

    Webster's evolution from tech enthusiast to entrepreneurial innovator has been nothing short of inspiring, marked by achievements like selling his first company to Adobe and his time working with Microsoft. These experiences paved the way for the birth of ASENSEI, reflecting his firm belief in the transformative potential of technology to improve coaching effectiveness and accessibility.

    With its core technology of 3D Computer Vision and Connected Apparel, ASENSEI is redefining how movements are captured and analyzed, making it a game-changer for devices of all kinds. This cutting-edge approach, which marries artificial intelligence with athletic insight, significantly enhances customer engagement, outcomes, and loyalty by offering customized fitness experiences.

  • A lifelong entrepreneur, technologist, martial artist and coach, Steven Webster is the CEO & Founder of ASENSEI, the leading technology that uses motion capture and human movement recognition to power personalized Connected Health and Fitness experiences.

    Holding a 4th degree black belt and two 2nd degree black belts in Ju Jitsu and Karate, Steven is also one of the most successful sports coaches in British University Sport. He captained and then coached Edinburgh University Karate Club to 10 consecutive national championships. Since he moved to California in 2009 with the sale of his first company to Adobe, the club won 8 more titles, under a coaching staff taught by Steven as students.

    For Adobe, Steven played a leadership role in the creation of a worldwide design-led consulting organization. Steven was trusted advisor to Adobe's most strategic clients, from NATO and NASA to Nike and the NFL.

    Prior to ASENSEI, Steven opened Studio 415 for Microsoft, leading a team of Bay Area designers, engineers and data scientists in an innovation lab designed to ideate and co-create new experiences with strategic customers including Gatorade and Sony. Working alongside colleagues from Microsoft Kinect, XBox Fitness, Cortana and Health Vault, Studio 415 pioneered natural user interfaces with voice and gesture understanding and intelligent digital assistants.

    In 2014, Steven left Microsoft to start ASENSEI and lead the creation of the “Movement Recognition and Coaching Intelligence” category of intelligent sports and fitness technology powered by human movement recognition, that would one day democratize and scale access to world-class coaching.

  • Steven Webster's mission is to leverage his extensive experience as an entrepreneur and coach to revolutionize the fitness and health industry through ASENSEI. By harnessing cutting-edge motion capture and human movement recognition technology, Steven aims to democratize access to personalized, world-class coaching, making it accessible to individuals globally. His goal is to blend his deep coaching knowledge with his technological expertise to create connected health and fitness experiences that empower people to achieve their personal best.

Never mistake a clear vision for a short distance

ASENSEI emerged from a compelling vision: to redefine the limits of traditional coaching through the transformative power of technology. The foundation of ASENSEI was built on the core values of dedication, discipline, and the pursuit of excellence. This ethos, deeply woven into ASENSEI's identity, finds its origins not just in the competitive spirit of sport, but also in the realm of technological advancement, where innovation thrives at the intersection of discipline and creativity.

ASENSEI Product Showcase Videos

Movement Recognition and Coaching Intelligence with Connected Apparel or 3D Computer Vision

A man with light skin and brown hair wearing a dark suit and black shirt standing outdoors in front of a dark vehicle.

Distributable Graphics

Logo for Asensei featuring a stylized, brushstroke letter 'A' in teal and the brand name in gray lowercase letters.
A woman in athletic wear performing a suspension exercise with TRX straps in a gym, with digital overlay displaying health and fitness data.

Notable Partnerships

Woman in workout clothes performing a plank with one arm on a dumbbell while holding a powerblock dumbbell in the other hand indoor gym with brick wall and window
A sleek fitness mirror with a digital display showing a woman exercising, with the brand name Alter and powered by Asensei text on a wall.
A woman lying on a treatment table receiving physical therapy for her leg from a male therapist in a wellness studio, with other people exercising and relaxing in the background.
Person lying on a workout bench lifting a barbell with weights in a gym, with a digital screen showing exercise instructions in the background, and the word SPEED in white letters.
Woman performing resistance band squat exercise in gym with fitness equipment and weights around her.
A man in black athletic attire with pink gloves trains with a punching bag in a gym, while another man in black watches with arms crossed.
Woman exercising with weights in a modern home gym, with furniture and a large window showing an outdoor view.
A woman practicing boxing with a trainer in a gym, punching a focus mitt held by the trainer, with punching bags hanging in the background.
A man and a woman standing in a gym, dressed in workout clothes. The man is holding dumbbells and the woman has her arms crossed. There is a fireplace and some equipment in the background.
An elderly man with a mustache practicing a seated forward bend yoga pose on a yoga mat in a cozy room, with pink curtains, houseplants, a window, a desk, and a chair in the background.
Two construction workers wearing hard hats working on a steel beam at sunset, with a cloudy sky in the background.
A man with a beard and short hair working out with boxing gloves on in a gym, facing a large screen showing a virtual trainer holding weights, with a fitness logo reading 'Fittar' and 'Powered by Asensei' on the screen.
A construction worker with a beard, wearing a white hard hat, yellow safety vest, gloves, and a gray shirt, working on a building site with tall buildings in the background.

Media Coverage

Notable Interviews

Case Studies

Two fit individuals, a man and a woman, standing back-to-back in a gym, smiling at the camera. The man is holding a dumbbell in his right hand, and both are dressed in workout clothes.
At-home fitness system called Alter with a sleek vertical screen displaying a woman in workout pose, and a black cylindrical device next to it.
Woman in red top and black leggings performing a workout with PowerBlock adjustable dumbbells in a room with brick walls and a window.
A woman wearing athletic clothing is performing a vertical jump in a gym, with resistance bands attached to her waist. The gym has weightlifting equipment and a plain wall background.

Contact Information