JEFF ZWIEFEL

Jeff Zwiefel is reshaping the future of fitness, wellness, and longevity, bringing decades of operational expertise and industry leadership to redefine what’s possible. From athlete to executive, he has spent his career transforming businesses, driving innovation, and elevating the standards of health and performance. As the former President & COO of Life Time Inc., Jeff played a critical role in scaling the company into a $2.3 billion powerhouse—taking it public twice and leading its evolution beyond traditional fitness into a holistic, high-performance lifestyle brand.

Jeff’s journey from competitive sports to industry pioneer has been defined by grit, resilience, and vision. From his roots on a rural Iowa farm to the boardroom, he has brought a rare blend of discipline and empathy to every stage of his leadership. He led Life Time through its most challenging chapter, the COVID-19 pandemic, guiding 35,000 employees and 1.5 million members through crisis and into full financial recovery.

With deep expertise in strategy, operations, and business growth, Jeff has helped reshape how health clubs, private equity firms, and wellness brands operate in an ever-changing marketplace. But his impact isn’t just about business success—it’s about setting a new standard for the industry. He has been a driving force behind advancements in longevity and health optimization, leading initiatives such as MIORA, an elite performance and wellness program, and the expansion of LTH Supplements, a science-backed supplement line designed to support long-term vitality and well-being. His ability to blend data-driven strategy with an innate understanding of customer experience has allowed him to drive measurable results while staying ahead of shifting trends.

Now, through his advisory and mentorship work, Jeff is bridging the gap between business strategy and real-world execution, guiding companies toward sustainable success in the health and longevity space. Focused on the intersection of wellness, innovation, and business performance, he is leading the industry into new frontiers. Whether advising top-tier investment firms, coaching entrepreneurs, or advancing next-generation wellness solutions, his impact is undeniable. Jeff doesn’t just anticipate the future of the industry—he’s the one building it.

Jeff Zwiefel is a transformative leader and operator who has spent nearly four decades redefining the business of health, wellness, and longevity. He is best known for his role as President and COO of Life Time Inc., where he helped scale the company from a regional fitness concept into a $2.3 billion national powerhouse. He guided its expansion, innovation strategy, and public offerings, setting a new standard for what a high-performance wellness brand can be.

His leadership journey began far from the boardroom, on a family farm in rural Iowa. As a four-sport athlete recruited to play college football, Jeff arrived at Mankato State as a 165-pound, homesick freshman who was unsure of his place. A single phone call to his mother changed everything. Her belief in his toughness and drive became a defining moment that fueled a lifelong pursuit of excellence grounded in resilience, humility, and grit.

That same energy carried him from strength coach to C-suite executive. After earning his Master’s in Exercise Physiology, Jeff helped grow NordicTrack from $75 million to $500 million before joining Life Time in 1999. Over the next 25 years, he became the architect behind the company’s national expansion, its strategic shift from fitness to holistic well-being, and its enduring cultural strength. When the COVID-19 pandemic disrupted the industry, Jeff led 35,000 employees and 1.5 million members through crisis and into full financial recovery. His leadership was rooted in clarity, compassion, and a deep commitment to both people and performance.

Today, Jeff is entering a new chapter focused on legacy, impact, and purpose. He continues to drive innovation in health and longevity through initiatives like MIORA, a cutting-edge performance and health optimization program, and the expansion of LTH Supplements, a science-backed supplement line designed to support long-term well-being. Through his advisory work, board roles, speaking engagements, and mentorship, he partners with founders, private equity firms, and forward-thinking companies at the intersection of health, innovation, and performance. His focus is simple but powerful: help great businesses grow stronger, smarter, and more human.

Jeff’s mission is to elevate the health, fitness, and wellness industry by driving innovation, mentorship, and business excellence. He is committed to helping entrepreneurs, executives, and investors build high-performing, sustainable businesses that push the boundaries of human potential. Through strategic advising, leadership development, and a relentless focus on longevity and peak performance, Jeff empowers the next generation of industry leaders to create transformative health and wellness experiences that redefine success.

Beyond business, Jeff is guided by a deeply personal mantra: to live an authentic and purposeful life as an exhilarating adventure. As a faith-filled, growth-minded leader, he believes in soul-enriching experiences and living life to the fullest alongside family, friends, and a community that lifts each other up.