ERIC P. DURAK

Eric Paul Durak in collaboration with LifeCore is steering the fitness industry into a new era. With over 30 years of experience in medical fitness and healthcare, Eric is the trusted expert guiding this industry shift. His extensive background in clinical research and groundbreaking contributions in areas such as diabetes management, metabolic syndrome, and cancer rehabilitation uniquely position him to guide this industry shift.

Eric's vision extends beyond traditional fitness norms, targeting systemic change in how gyms and health clubs approach wellness. He's committed to ensuring that gyms and health clubs can easily access HSA dollars, providing immediate access through the correct "merchant category code" (MCC). This enables health clubs and gym operators to leverage the programs by Life Core Group for consumer insurance consulting, boosting retention rates as clients no longer need to bear the burden of paying for their entire membership.

And that’s not all - his profound insight into the synergy between behavioral health and fitness is set to revolutionize the gym and health club experience for clients. Eric's mastery of integrating outcome-based approaches and blood lab wellness into fitness programs is a testament to his holistic approach to health. His mission is to enhance wellness accessibility, making gyms and health clubs integral in proactive health management while aligning financial tools with health outcomes - ensuring a more inclusive, effective, and health-oriented community.

Eric Paul Durak is a fitness industry maverick, known for his trailblazing career that defies convention. After completing his graduate studies at the University of Michigan in Kinesiology with a focus on Exercise Physiology, Eric embarked on a transformative journey. He joined the prestigious Sports Training Institute in New York City, where his talents were quickly recognized. Within just ten months, he was chosen to relocate to California to spearhead the development of a clinical exercise lab specializing in diabetes care. He pioneered research in both exercise and MRI-based body composition analysis, becoming a recognized global authority and achieving groundbreaking results in the relationship between strength training and blood sugar levels. This pivotal moment marked a turning point, expanding Eric's horizons from fitness to high-level research, collaborating with some of California's top scientists at the Sansum Diabetes Research Institute.

In 1993, Eric's passion for wellness led him to create the Cancer Well-fit Program, one of the nation's pioneering initiatives. In recognition of his groundbreaking work, Eric was honored with the first-ever IHRSA Institute award in 2000. To this day, the Cancer Well-fit Program continues to positively impact the local community, thanks to the dedicated team of Cancer Exercise Specialists he assembled.

Eric's influence extends beyond fitness training; he has made significant contributions to the fitness certification arena. His collaboration with leading agencies and the development of numerous clinical certifications and continuing education courses (CEU) have left an indelible mark.

For over 17 years, Eric transitioned to the University of California, where he focused on wellness and injury prevention. His role encompassed a unique blend of prevention and safety, seeing reduced injury claims and large scale cost savings for campus departments during his tenure. In 2021, he returned to his roots at Medical Health and Fitness, reinvigorated and poised to revolutionize the health club industry.

Eric's current mission is at the intersection of clinical research, fitness, and healthcare, as he partners with Life Core Group to create innovative ways of funding gym and health club programs. By harnessing Health Account Dollars (HSA, HRA), they aim to pave the way for the nation's first wellness health plan, reshaping the trajectory of healthcare by using gyms and health clubs as conduits for change.

Leveraging a wealth of expertise and forward-thinking vision, Eric Durak, in collaboration with LifeCore Group, seeks to redefine the role of fitness in healthcare. His mission is to utilize the transformative power of medical fitness and clinical research to enhance longevity and well-being. Eric is leading a paradigm shift, integrating the financial accessibility of Health Savings Accounts with proactive health management in gyms and health clubs nationwide.

By providing immediate access to HSA funds and simplifying insurance complexities, Eric's initiative aims to transform health clubs from mere fitness venues into integral partners in preventive healthcare. Utilizing outcomes research and innovative care models, the goal is to establish a sustainable, health-focused ecosystem where wellness is not just an option but a fundamental aspect. The mission is to empower every individual to unlock their potential for a healthier, more vibrant life.