BROCK RUSH

Brock Rush is redefining what it means to build a healthcare company by merging clinical care with cultural relevance.

For more than 20 years he has scaled and sold companies in pharma, biotech, and medical devices. But after watching patients struggle to access life-changing therapies like GLP-1s, he saw the same pattern repeating: broken coverage, opaque pricing, and too many people left behind. Brock believed there was a better way. Instead of waiting for the system to catch up, he set out to design a direct model that blends telehealth, pharmacy, and corporate partnerships with the communities people already trust.

That vision became KORB Health. By integrating programs for weight loss, women’s health, hormone optimization, and longevity into fitness clubs, corporations, and physician groups, KORB is proving that healthcare delivery can expand without the billion-dollar ad budgets of big DTC players. The company already reaches more than a million health club members, and its continuity-of-care model is attracting employers and physician networks that want better outcomes without sacrificing compliance or trust.

For Brock, the opportunity is not just about scale. It is about rewriting the playbook for how healthcare and wellness coexist. He argues that the old silos of medicine on one side and fitness on the other are collapsing and the companies that build the bridges will define the next decade of health. “People do not want healthcare in a vacuum,” he says. “They want it connected to the lives they are already living, with partners they already trust.”

His stance reframes the role of the healthcare entrepreneur. Instead of chasing valuations or exits, Brock is challenging the industry to consider what access, affordability, and trust should look like when medicine and lifestyle finally converge.

Brock Rush’s story didn’t start in a boardroom. It started knocking on doors, selling Yellow Pages ads to strangers and learning how to build trust one conversation at a time. He didn’t come from privilege or pedigree. He came from persistence.

That persistence paid off when a chance opportunity opened the door to a job in medical device sales. Brock took it, driven by curiosity more than a plan. What started as a way to make a living quickly became a masterclass in how healthcare really works, and where it doesn’t. He saw firsthand how incentives often rewarded volume over value, transactions over transformation, and efficiency over empathy.

Over the next two decades, Brock built and sold several companies across pharma, biotech, and medical devices. He earned a reputation as the quiet visionary who could build fast, scale responsibly, and deliver results. But success also brought clarity. The system he had helped grow wasn’t designed to keep people healthy. It was built to treat them once they were already sick.

After years of working inside the healthcare system, Brock founded KORB Health to expand on everything he had learned. His vision was simple: combine clinical excellence with accessibility and human connection. He wanted to create programs that provide people with the products and tools necessary to lead healthier lifestyles, embrace positive changes, and take ownership in their healthcare journey

For Brock, this mission is personal. He believes healthcare should empower people, not overwhelm them. As he puts it, “People don’t want healthcare in a vacuum. They want it connected to the lives they’re already living, with partners they already trust.”

KORB Health believes that everyone deserves to live their best life without wasting a day.

As a virtual healthcare provider, KORB Health’s mission is to deliver fast, convenient, and affordable access to highly personalized wellness programs and prescription therapies, empowering individuals to enhance their mental, physical, and emotional well-being.

In line with our brand ethos rooted in holistic care, stems a strong desire to close the gap between healthcare and fitness, creating a complementary proposition.