Every health brand hits the same fork in the road: should you own the feed or tour the circuit? Hosting gives you compounding assets, SEO lift, and category authority. Guesting gives you speed, reach, and borrowed trust. This piece breaks down when to do each, why sequencing matters, and how the smartest leaders use both to turn conversations into pipeline, partners, and capital.

Every health and wellness leader faces the same podcast question: build it in-house, hire an agency, or work with a specialist partner? Internal teams struggle with bandwidth, agencies chase vanity metrics, and only specialists engineer podcasts as authority infrastructure. This piece breaks down the trade-offs—and why the brands that win build systems that compound.

Most leaders measure podcasts the wrong way. They chase download numbers, but a show can have 100,000 listeners and still deliver zero ROI. What really matters? Audience fit, host credibility, long-term value, a clear conversion path, and the SEO “digital exhaust” that compounds. Here’s how to know if a podcast is actually worth your time.

Most founders start in a niche. It’s how you get traction.
But the same niche that fuels your launch can quietly become a ceiling. Investors dismiss you as “too small,” partners box you in, and buyers outside your circle assume you’re not for them.

The solution isn’t more publicity. It’s engineering authority that scales. This week’s Authority Brief shows how founders deliberately bridge out of their niche — turning early credibility into industry-wide influence without losing the edge that got them noticed in the first place.