
Why Nobody Remembers Your Podcast Appearance
Most founders think getting booked is the win. It is not. If your podcast appearance is not memorable, it disappears within days and takes potential pipeline, partners, and reputation with it. The right interview, built with clarity, stories, soundbites, and aftercare, becomes an asset that compounds across sales, recruiting, and authority. This week’s Authority Brief explains why most episodes are forgettable and how to make sure yours is remembered.

One Podcast. Four Payoffs.
Most leaders measure podcast ROI the wrong way. It’s not downloads, impressions, or “awareness.” The right interview can simultaneously accelerate pipeline, attract investors, recruit top talent, and build reputation equity that compounds for years. This week’s Authority Brief breaks down the four hidden payoffs of one great podcast appearance—and how to engineer ROI that outlasts the mic.